'Kronkite' Prototype Newsreader

Apple TV Apps

Startup

NBC & Telemundo Local Stations

2014 - Lead Product Designer

2017 - Lead Product Designer

The KRONKITE project was a prototype project for a text-to-speech company. They wanted to see how they could leverage their technology, which used well-known orators' vocal recordings, to create natural-sounding text-to-speech for a consumer-facing news reader app.

A first-in-class experience with video-first local news, weather, and more on the Apple TV platform for NBC and Telemundo local stations in 29 markets across the United States and Puerto Rico.

The Goal & Approach

The goal of KRONKITE was to have an app that provided RSS readback coupled with smart playlists targeted for people on the go who wanted a "set it and forget it" approach. This required us to think of a way to provide a podcast experience without having to download the content as the user was getting in the subway, vehicle, or possibly a situation where they did not have data.

All the news aggregator apps and podcast apps on the market at the time were clunky and required the user to interact far too much. They also required the user to download or stream content, which we wanted to bypass.


In 2017 the product team was tasked with creating a native Apple TV experience for NBC and Telemundo local markets.  We focused on what the most important experience would be on the app, consuming video, and went from there. 

The Market
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Kronkite opening screen (left), User sign up and login (right)

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Onboarding and Briefing

The first time a user signed up, they would be given an onboarding screen which asked them to select topics of interest. These would eventually be used to create a customized feed of content that would be placed in their Briefings.

The Briefing was the main feature of KRONKITE. Users would tell the app how much time they had in intervals of 5 minutes and the app would select and read back news content to fit that time span.

 

In 2017 the product team was tasked with creating a native Apple TV experience for NBC and Telemundo local markets.  We focused on what the most important experience would be on the app, consuming video, and went from there. 

In-Story Interaction

Because we wanted users to be able to interact with KRONKITE one-handed, I created simple thumb based UX patterns based on some existing patterns.

Pulling Right triggered the rewind function. Using the same concepts as "Pull to refresh" from the top, the farther the user pulled right, the more they could go back.

Swiping Left triggered a skip track function. We opted out of including a forward feature as we felt that users would simply skip the story.

Sharing could be enabled by tapping the share button. This launched the OS level share card.

 

In 2017 the product team was tasked with creating a native Apple TV experience for NBC and Telemundo local markets.  We focused on what the most important experience would be on the app, consuming video, and went from there. 

springback_rewind

These were designed as explorations and a prototype.

© 2018 Ricardo Galbis

© 2018 Ricardo Galbis

© 2018 Ricardo Galbis